TikTok Ads is an advertising platform that enables businesses to reach a vast and highly engaged audience through creative and visually captivating content. With ad formats like In-Feed Ads, Branded Hashtag Challenges, and TopView, TikTok allows brands to tell their story in a way that resonates with its dynamic user base. The platform's algorithm, combined with targeting options based on demographics, interests, and behaviors, helps businesses drive brand awareness, engagement, and conversions while leveraging the viral and interactive nature of TikTok's short-form videos.